Microsoft's new Bing search engine will change the way we all have to approach SEO. With the introduction of Bing, gone are those days when you have to submit your site to search engines or get links from various sources just to be indexed on the search engines.
With the release of Bing, the first thing that online marketers want to inquire is to how to get their websites on the top of the results page of the search engine. Here are some SEO tips for Bing, which will help marketers to get noticed on Bing.
To make it to the top of Bing, make sure to have a title that correlates to the subject at hand. You must also link out. Many marketers do not favor linking out because they fear that their page rank will be lowered, especially with Google.
Try to add more and more text. In most search engines, the amount of text on the page usually is not usually a huge factor. However, Bing really likes pages with at least 350 words of text.
Bing appears to put a lot of stock into how long ago a domain was registered. For marketers, this means that you may look to purchase older domains if you want to get on good position in Bing.
Try using only the well-formed HTML codes in your web pages. You should always ensure to close all the paired tags and should see that all links open the correct webpage. For information on validating your HTML code, you can see either HTTP Conditional Get test tool or HTTP Compression or W3C Markup Validation Service. If your website contains broken link then MSNBot might not be able to index your website effectively, thereby preventing people from reaching all of your web pages. To find more information on finding broken links on your website you can see the Help topic for the Webmaster Center's Crawl Issues tool.
If you have moved a web page then you must set up the webpage's original URL to redirect people to the new webpage. Also, indicate whether the move is permanent or temporary.
You have to make sure MSNBot is allowed to crawl your website and is not on your list of web crawlers that are prohibited from indexing your website. For more information on this, you can see Control which web pages on your website are indexed.
You should use a Robots.txt file or tags to control how MSNBot and other web crawlers index your website. You can use the Robots.txt file to prevent web crawlers from crawling specific files and folders.
Keep all your URLs static and simple. URLs that are complicated or that change frequently are difficult to index as link destinations. In addition, a URL that does not change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.
You should watch for malicious software. Watch out for the links to web pages on your website that lead to malware on third-party websites or contains malicious content, such as a maliciously corrupted document or image file, or a harmful JavaScript or ActiveX control, will be disabled and highlighted as Malware in Bing results web pages.
In the end, it is very important to get more links to your site in terms of quantity as well as quality and to make sure that your website's content matches that with your keywords.
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