How the fate of Apple without Steve Jobs?

How the fate of Apple without Steve Jobs? This demand has in recent years due to declining health status jobs. However, with the dismissal of Jobs on Wednesday (24/08/2011), the question is actually and really make a lot of people can not imagine. 

However, Apple has officially appointed as CEO Tim Cook, Jobs said in the letter of recommendation he resigned. Some analysts believe that the increase in Cook's decision is appropriate. However, there is also a judge that the figure is not as strong Cook Jobs. In general, what can be expected to Cook? 


Cook, Apple's vice president since 1995, and COO since 2005, performing the role of Jobs as CEO for a couple of times absent. Jobs confidence in him and he was instrumental in the development of production and forms inventroty Apple and improve profit margins. 


Cook has replaced the role of Jobs as CEO for six months, basically since January. During this period, a number of successes have been achieved, starting with the money of $ 60 billion increase to $ 76 billion. This number is temporarily making Apple the most profitable, and the introduction of a new company iPad tablet and dominate the market and open up new retailers, the Apple Store in China. 


In the short term, Apple's business certainly still good. The new iPhone will still have expected in the coming months. At the beginning of next year will be introduced iPhone 3. Then, a few years a product refresh of the MacBook, iPod and Apple TV are also available. 


Jobs setback not so scary. One thing that changes may be the attraction at the launch of the product. So far, Jobs has always found during a product launch, including a host alias MC. Under Cook, a magnet can be sure the product launch and perhaps Cook would not be the MC at the same time. 


Cook may not match persona Jobs. While the long term, Apple's future is less predictable. Jobs known as the creator, but Cook at least in the eyes of the public has yet to prove his abilities in creation. However, this can not worry too much, because there are still senior vice president, Jonathan Ive, who was instrumental in product design. 


In general, on whether Cook is able to lead Apple's operations from day to day, the answer is clearly "Yes". However, when asked whether Cook can bridge the liberal arts and technology, the answer, "No". Still, Jobs is still acting as chairman, as long as he wants, he can also play a role in everything from Apple.
Sources: Bloomberg Business Week
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How the fate of Apple without Steve Jobs?
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