Social media or social networking sites like Facebook, Twitter, and somersault has become more than just a friendship event, but serves as a medium to build awareness and market the product. For that there are some things to consider before embarking on social media marketing.
First is riset.Riset will streamline the marketing mechanisms that do. Research can range from about the character of social media users, for example by looking at ways of communication and what is communicated in the media.
In marketing through social media, how social media marketing in each must have different strategies according to the character of its users. We also need to build engagement (bond) with consumers. It is useful to maintain relationships with customers, build trust and loyalty products. In building engagement, giving consumers the experience can be a weapon. He cited the gaming applications that work on several sites as one way to build engagement.
In a broader scale, social media can serve as a medium for engagement. Social media becomes a powerful way to know the issues about the products that circulate in the community. Engagement can be done to respond quickly to problems that arise. Clarification is fast in dealing with highly influential on the product image.
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